How to Buy Diamonds Online without Making Costly Mistakes

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Are you preparing for a special date? You may be wearing an incredible outfit, a perfectly set hairdo and a great pair of shoes. You even lost weight to look great in that dress you have always wanted to wear. You are ready to set out for a perfect evening but you have yet to choose your jewelry. You cannot find anything in your set that will perfectly go well with your outfit.

Don’t you wish you had spent more time in choosing a good-looking diamond that will complement your outfits perfectly for every occasion? You want both your outfit and jewelry to make a statement but there are times when they just cannot seem to complement each other. Spending time purchasing jewelry for different occasions is an important thing to do for any fashion lover.

And of course, you can never go wrong with diamond jewelry. Diamond jewelry can be simple, elegant, or bold. It reflects the personality and identity of the person wearing it. It is every woman’s dream to add that perfect set of diamonds into her set of fine jewelry.

Oftentimes, men buy diamonds as gifts to their partner to show love and affection. As such, diamonds are often associated with courtship and marriage. However, there has been an increasing trend where women are buying diamonds for themselves to symbolize achievement, express pride, and celebrate an element of individual style. Buying diamonds can be both exciting and overwhelming. In choosing diamonds, here are some things to consider.

Understand the 4 Cs


How to Buy Diamonds Online

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The cut of a diamond does not refer to its shape but to a diamond’s reflective qualities. The brilliance of a diamond depends heavily on its cut. An ideal cut will reflect the most amount of light through the top of the diamond and back to the observer’s eye.  This flashing, fiery effect makes diamonds so mesmerizing.  A poorly cut diamond reflects only a small amount of light that enters it making it less brilliant.


How to Buy Diamonds Online

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Diamonds are formed deep within the earth under extreme heat and pressure. As a result, most diamonds contain imperfections known as inclusions (found within the diamond) and blemishes (found on the surface of the diamond). The clarity refers to the degree to which these imperfections are present. Diamonds containing blemishes or inclusions have less brilliance. Diamonds with no or few inclusions and blemishes are more highly valued and priced.


How to Buy Diamonds Online

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A diamond’s color grade refers to the presence or absence of color in white or clear diamonds. A colorless diamond allows more light to pass through it, emitting more sparkle and fire. The less color there is, the greater its value. However, color rating does not apply to fancy color diamonds. These colored diamonds have higher value since they are very rare.

Carat Weight

How to Buy Diamonds Online

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The carat is a unit of measurement used to weigh diamonds. One carat is approximately equivalent to 200mg. As the carat of the diamond rises, so does its price because larger diamonds are found less often than smaller ones. Deciding on carat size is about striking a balance between quality and personal preference. A one-carat diamond may look good on a man’s ring, but may be too large for a woman with slender fingers.

Determine Your Budget

Diamond jewelry is usually very costly. Before you even set foot in a jewelry store, determine your budget and stick with it. Who would want to have one glamorous evening and spend the next few months with an uncomfortable amount of debt?

Compared to the rich and famous, a diamond may cost us 2-3 months’ worth of our salary. However, being without millions does not inhibit any woman from having some nice items. We have to do our best with what is obtainable. It is merely a matter of learning what to look for and where to go. You can spend as little or as much as you want, but you must always consider your look, your taste, and your budget.

Find the Right Jewelry Store

Finding the right diamond jewelry can be difficult. This is why it is important to choose the right jewelry store. Find one that is affordable and will help guide you through your purchase and will not simply rip you off. Many jewelers engage customers in sincere conversation about their interests and needs before presenting diamond choices, features, and benefits that are suitable for the customer’s needs and personality. Since diamonds are valuable investments, you want to be able to get the answers you need before making a purchase.

Instead of walking through a store, many people are buying diamonds from online jewelry shops. If you are considering an online purchase, make sure you buy from a reputable site like the ones we’ve reviewed on our site. A reputable company will give clear details about its products and will have a jeweler available when you need to contact them. Read customer reviews, accreditation, and certification of the company. Diamond jewelry sold online is usually cheaper than that sold in a physical jewelry store, but if the deal is too good to be true, do not buy it. Do some research and know your diamonds to avoid falling prey to online swindlers.

Buy GIA-Certified Diamonds

The Gemological Institute of America (GIA) is recognized all across the diamond and jewelry industry as unbiased and fair in setting the standard for grading gems and precious stones. What you would want to look for is a GIA-certified diamond to ensure quality. All the important information about the diamond is indicated in the certificate. It will specify the specific diamond’s attributes based on the 4Cs. This will eliminate undervaluing or overvaluing of diamond jewelry. You can also ensure that what you are buying are not stolen diamonds.

Diamond jewelry is among a person’s most prized possessions. Be fully aware of what you are buying to get value for your money. Once you have made your purchase, enjoy it, wear it, and have fun with it. As you wear your outfit for that very special occasion, your diamond jewelry will surely make a statement.

About The Author: Sheryl Alfaro is an author and blogger who often writes about fashion and jewelry online for Executive Ice – visit to find the best places to buy diamond jewelry online.

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