The Heart of Fashion Beats in Atlanta

British Essentials Will Replace Super Models with Real Women: Decision Final

2010-09-07T01:51:08Z

The British “Essentials” got tired of glossy, unnaturally looking super models and celebrities and decided to replace them with real every day women. In fact, the magazine stated that its readers speak out against widely publicized beauty standards that almost nobody can meet. As a result, October cover of “Essentials” will feature 10 regular British women that will also appear on the pages of the issue. But it seems like the (somewhat) innovative idea goes beyond October issue of the magazine. According to the “Essentials” editorial team, their cover will belong to regular women from now on. The blogosphere reacted to the news quite interestingly: while mostly being supportive of the press acceptance of the real world, some bloggers and readers aired concern. It turns out that there is a portion of population that enjoys seeing super perfect celebs on magazine covers simply because they feel motivated by “glossy looks”. I guess, there is some truth to it: my magazine cover keeps me away from the fridge once in a while… What do you think?

It’s Official: Fashion and Web 2.0 Got Engaged… in Cannes

2010-09-05T05:24:42Z

Fashion.Maga-Zine.com has always been the biggest fan of web 2.0 and served fashion on a “bed of technology” encouraging social interaction and growth of online fashion fan base. For this reason, recent events in Cannes have a special meaning to us. It turns out that Cannes recently celebrated the birth of Style Star, “a revolutionary new tool for creating immersive interactive experiences for consumers in both the real and virtual worlds”.

See All Photos of Celebs at Cannes Style Star Night 2010

The official press release says: “Designed to generate greater brand visibility, attract existing and new customers, foster immediate consumer interaction, increase sales and boost customer loyalty, the Style Star web channel hosted by MSN melds the worlds of fashion and film, amplifying the reach of the fashion and luxury industry’s promotional efforts and short film production while showcasing Microsoft’s leadership in global retail information technology solutions. This concept was first previewed in September 2009 at the 66th Venice Film Festival and Milan Fashion Week.”

According to Marina Garzoni, president and founder of Moda e Tecnologia, and Andrey Golub, partner and CTO of the organization, “Style Star is much more than a web site or an e-commerce platform. It is an integrated set of products and advanced technologies that combine quality content from multiple sources with a next generation e-Style Star shopping platform for a rich 2.0 user experience. It puts brands directly in touch with consumers, enabling retailers in fashion and other industries to drive brand experience and loyalty, coordinate social networking, and gain feedback and market insights through real-time and virtual participation. This one-to-one customer relationship will enable clients to customize their products and meet the needs of those global industries in which the customer is increasingly in control.”

Wow! Fashion.Maga-Zine.com cannot wait to experience the Style Star in action! Intrigued fashionistas can check out stylestarlounge.com

Atlanta 19th Hole Magazine Gives Back: “Driven to Luxury” fore Charity Event

2010-09-03T01:06:04Z

“Giving back is always in fashion!” - confidently states Ian Paul Lawrence, the founder and publisher of The 19th Hole Magazine, in an interview with Fashion.Maga-Zine.com. According to Ian, charity and support of less fortunate ones was the main motivation behind “Driven to Luxury”, a program and event series designed to help raise funds and awareness to benefit non-profit charity organizations. Among those benefiting from this fashionable program are The Atlanta Children’s Shelter, The First Tee of East Lake, Future Seekers Organization, Kenny Leon’s True Colors Theatre Company, Shepherd Center Foundation and Voss Foundation. “The phrase giving back is always in style, is more than just a cover blurb for The 19th Hole Magazine. It goes to the heart of what living a meaningful life is all about,” said Lawrence.

The program begins with Golf Chic fashion show in LOEWS Atlanta Hotel on September 22, 2010. The show will predominantly feature Brooks Brothers golf fashions. Of course, the show does not end at Brooks Brothers designs but we will keep the list of participating brands confidential to surprise all visitors with an excellent line up secured for the event. The fashion show is also a great networking opportunity and of course, a fund raiser with donation opportunities open to all attendees. Even though Golf Chic fashion show is by invitation only, Mr. Lawrence encouraged Fashion.Maga-Zine.com readers to contribute to the good cause by visiting The 19th Hole Magazine website and subscribing for the publication. Part of the subscription fee is going towards the above mentioned charity projects.

As a Chief Editor of a fashion magazine first of all, I could not help asking about Ian’s take on golf fashion 2011. Mr. Lawrence did not hesitate to recommend functional but glamorous golf clothing for women. “Women’s golf outfits could use more stylish accessories in 2011” - he says. For men Mr. Lawrence suggested bold colors accessorized with belts, especially white belts with big buckles. I will definitely take a note of these fashion tips just in case a golf game is on Fashion.Maga-Zine’s schedule in 2011!

For more information on Golf Chic fashion show visit the19thholemag.com

Dubrovnik Fashion Week Spices Up 2011: New Fashion Ideas for Women

2010-09-01T01:15:30Z

On August 27 and 28, 2010 Dubrovnik Fashion Week International presented a series of fashion shows that took place on the open air catwalk with perfectly preserved Renaissance and Baroque buildings in the background.

Major Croatian designers and fashion houses presented their 2011 collections including Hippy Garden, Juraj Zigman, Art Go’den, Mara Miloglav, Zjena Glamocanin, SMart and Marina Design and many others (including international designers).

See All Best Photos from Dubrovnik Fashion Week 2010

During DFWI SENSOR program provided a fantastic opportunity to view innovative moving-image and digital arts works in close collaboration with onedotzero, London based art organization supported by English Arts Council.

Many VIP guests attended the event including Sheik Mohammad Al-Soleiman with his family, Baroness the Stael, Mayor of Dubrovnik Andro Vlahusic, Melina Kameric from Sarajevo Film Festival and many others. British Vogue followed this unique fashion event. Designs presented on the runway were quite innovative: a bit of urban, a bit of casual and a lot of creative clothing for the 2011 women.

Mind Blowing Chaos of Creativity at the Oxford Fashion Week Concept Show

2010-08-29T03:46:34Z

A-list fashion designers (even the ones that are normally out of the ordinary) are by now widely recognized by the general public and stay true to their unique individual style. There is nothing wrong with that. However, if your addicted to fashion mind craves freedom of imagination, unorthodox ideas and out of this world craziness, consider checking out the Concept Show at the Oxford Fashion Week. Piers Atkinson, the creator of the Concept Show craziness, dedicates each fashion show to a certain theme mostly reflecting upon his own emotional state and deep life topics like time, death and immortality. Piers is also a huge fan of creativity and passion for fashion inspiring all of his designs. Some of you might find Piers’ designs absolutely genius, some might call them extravagant and some might count them for a joke. Either way, the Concept Show 2010 stirs the minds of fashionistas around the world and awakes fashion imagination. Love it or hate it, here are a dozen of the most extravagant and thought provoking outfits of the Concept Show 2010:

View 12 Most Unorthodox Outfits of the Concept Show 2010

Photo Credit: Nick Atkins Photography. More photos can be found in Oxford Fashion Week Image Database’s photostream on Flickr.

Dree Hemingway for Louis Vuitton Fashion 2010: Fashion Speaks for Me

2010-08-27T04:00:35Z

It is not a coincidence that Dree Hemingway proudly displays her name in the ad campaign 2010 by Louis Vuitton. Dree Hemingway is a great granddaughter of Ernest Hemingway, the famous writer and the canonical figure of the American literature. The 2010 photo shoot took place in Africa and Louis Vuitton got a chance to advertise their goods in many promotional shoots with Dree showing off the exotic nature of Africa and the adventurous nature of Louis Vuitton. All in all, the campaign theme is great and the characters are timeless just like Louis Vuitton itself.

Sexy Denim Fashion Spring/Summer 2011 by Forum

2010-08-24T02:59:12Z

I know we haven’t had a chance to properly indulge into fall/winter 2010/2011 fashion yet and Fashion.Maga-Zine.com is already talking about summer 2011 styles. We just want you to be prepared for the hot trends of 2011 and start your shopping early to grab the best deals on the sexiest outfits. If you are a jeans fan, do not overlook Forum and their super tight denim pieces advertised by the supermodel Natalia Vodianova. The first images of the 2011 collection shot by photographers Mert Alas and Marcus Piggott are filling the Internet with searches and views: it’s hard not to fall in love with these denim pieces! Simple cut and rich decorations make Forum shorts, dresses and tops worth the attention. Even if you are not yet shopping for the next summer check Forum out: you will definitely know what will be in style next time you head to the beach.

Jennifer Behr Hair Accessories and Belts: High Fashion in Details

2010-08-22T04:09:07Z

Jennifer Behr is our most recent discovery and an object of interest: a line of sophisticated hair accessories and belts for fashionable occasions and bridal masterpieces. Simple and clean lines, basic colors and classic patterns are skillfully combined into accessories that speak the language of high fashion. I especially like how the designer is using simple elements like chain links and sailor knots in these accessories creating very natural and chic looks. Jennifer Behr accessory line primarily consists of headwraps, bobby pins and belts decorated with crystals and pearls. Some of the bridal pieces feature leather, silk and feathers that all are a fantastic addition to sophisticated classic wedding looks. There is definitely a lot of chic in Behr accessories and they are worth checking out. Going forward, we would love to see this brand expand the selection of items. The potential is definitely there and who knows: maybe Jennifer Behr is the next Coco Chanel who started with fabulous hats and conquered the world!

Thailand Rolls out a Worldwide Design Contest: Everyone Votes Online in September 2010

2010-08-20T02:55:48Z

Bangkok – The Department of Export Promotion in association with Zenith Enterprise Co., Ltd, recently announced the closing for entry submission of the ZEQUENZ Design Contest “360° Creative Life” with overwhelming participation of designers and individuals from the Asia Pacific region. Over 800 entries were submitted from Thailand and Asia-Pacific countries. The entries which comply with the regulations of the contest will be posted on zequenz.com/360creativelife for worldwide voting from 1 to 30 September 2010.

Sinee Damrongkitkarn, Managing Director of Zenith Enterprise Co., Ltd., revealed that “It turns out that designers and individuals from around the world are overwhelmingly interested in ZEQUENZ Design Contest “360° Creative Life”. Statistics of ZEQUENZ website shows a record of over 10,000 visitors from 40 countries around the world. Students, designers and interested individuals from Thailand and Asia-Pacific countries including Thailand, Malaysia, Taiwan, Hong Kong, China and Australia have submitted over 800 entries to our design contest”.

“Most of the submitted designs have uniquely new ideas and inspirations under the concept “360° Creative Life”. The contest itself succeeded at being an international stage for designers to express their creativity to the fullest level. We will post all entries complying with regulations of the contest on ZEQUENZ website: www.zequenz.com/360creativelife for people inside and outside Thailand to vote their favorite design from 1 to 30 September 2010.

Four prizes will be given to the contest winners. The winner of the Grand Prize will receive cash of US$2,500, while two runners-up will receive cash of US$1,000, along with Certificate of Honor for both. The Popular Vote winner will get cash of US$500.

The winner, Runners-up and Popular Vote will receive one set of ZEQUENZ journal (Special Edition) plus one year membership from I-DESIGN magazines and one year member card from Asia Book store.

In addition, 10 lucky Voters who vote for the Grand Prize winner will receive one Set of ZEQUENZ journal (special edition) and six months membership from I-DESIGN magazines.

“At the end of the popular vote period, ZEQUENZ Design Contest project committee will announce 30 short-listed entries which receive highest votes on the website on October 11, 2010. The selected entries will also be displayed for final judging by the contest Judging Committee at ZEQUENZ booth in the Bangkok International Gift Fair & Bangkok International Houseware Fair 2010 (BIG & BIH Fair 2010) to be held at BITEC Bang Na during 19 – 24 October 2010. The winners will be announced with award presentation on 25 November 2010.” said Sinee.

Earth Spirit by LF Stores for Fall 2010: Casual Fshion with a Kick

2010-08-19T01:57:24Z

Now that we have seen some of the coming fall fashion trends from H&M, Fashion.Maga-Zine.com would like to highlight fashion trends from the US by LF Stores. And not surprisingly we see many similarities in style like warm natural colors, softness of touch and casual looks. LF stores fall/winter 2010/2011 collection “Earth Spirit” is showcased by an American model and actress Michelle Hicks. Her gorgeous brown hair and blue eyes seem to fit the collection perfectly. But it’s not just Michelle who looks fantastic in outfits by LF Stores. Their fall 2010 tunics, shorts, skirts and skinny jeans will find their place in any wardrobe. LF fall 2010 accessories will benefit a wide range of styles already living in your closet, so do not hesitate to check out lfstores.com for more.

Unbelievable Fashion News 2010: Beyonce, Victoria’s Secret and Marc Jacobs

2010-08-16T02:39:13Z

“Passion for Fashion” is undoubtedly a slogan of Fashion.Maga-Zine.com but there is some news that cuts the edge of believable for us as well. A few brands and stars made the cut this year and we would like to start with Marc Jacobs and his provocative fragrance Bang. Obviously, the famous designer decided to go naked for the fragrance ad for the lack of appropriate clothing. Yes, Marc Jacobs admitted that the stylists tried shooting him in this and that and nothing worked well, so he went for a naked and oiled look instead.

Beyonce, on the other hand, did not experience shortage of ideas and advertised the fall Dereon collection as a mix of Lady Gaga, Rhianna and Merylin Monroe. She went totally blond for the photoshoot, spotted a number of tattoos and the 60-s pinup style. Not much to imagine after that…

And of course Victoria’s Secret. What scandalous fashion news can happen without the angels? Victoria’s Secret presented another bra that no woman can live without: Incredible Bra by Victoria’s Secret gives you volume and push up for the look that can be compared to surgery results. Decide for yourself if you have an extra buck to spend at Victoria’s Secret this season…. or should you just save the money after all?

H&M Fall/Winter Fashion Collection 2010/2011 - Let’s Cuddle!

2010-08-13T03:38:51Z

Have you ever had a desire to stay home, hide under a warm blanket and drink hot tea or coffee in front of a TV on a rainy fall day? While it might not sound attractive in the middle of a brutally hot summer, it happens once in a while to the best of us in fall. This is what I call “a day for me”. It is the day when one wants to enjoy simple pleasures and wear comfy jeans and sweaters with minimal makeup. Luckily, brands like H&M allow fashionistas to look stylish even on the laziest days of our lives. H&M came out with a very simple and comfy fashion collection for fall/winter 2010/2011. The collection suggests a wide variety of outfits of soft wool, cotton and suede. It includes cuddly pullovers, classic jeans, stylish cotton shirts and playful skirts. Women’s outfits advertised by Daria Werbowy, the gorgeous Polish Canadian model, look simply beautiful. But most importantly, they make the thought of a rainy fall rather attractive! This is the true value of fashion: not just make us look stylish but elevate us every day regardless of politics, economy, personal troubles and… even the weather.

H&M fashions are now available in Atlanta and throughout USA.

Got to Love Hermes Clutches Fall/Winter 2010/2011

2010-08-10T02:44:36Z

Hermes fashion collection for women fall/winter 2010/2011 offers a variety of very elegant clutches in black, gray, brown, tan and orange leather. Some of the new tiny Hermes handbags are available in shiny leather of these colors as well. The key in fall 2010 is to match your clutch and your outfit by color and texture to stress the elegant nature of the look. Hermes models walked the runway carrying the clutches in hand or putting them on the handle of a matching umbrella: a little snobbish but with a statement. Stylish leather gloves and boots added even more chic to Hermes fall looks.

Even if you do not own a Hermes clutch, umbrella or gloves, this fashion show brings a few ideas about the ways to refresh your style in the coming fall.

Futuristic Fashion Photography by Jacob Sadrak: Cold Metal in Mexico

2010-08-09T06:13:42Z

Jacob Sadrak is a mysterious Mexican photographer who created quite a bit of buzz online. I am saying “mysterious” because we were not able to find any information about the photographer and his career to share with our readers but his work is so impressive that we simply had to mention his name. His futuristic fashion photos of model Lizi from Paragon Models agency strike with the unusual look that might surprise even Lady Gaga. Futuristic style is creative and unorthodox by its nature - that’s exactly why it is such a perfect choice for self expression and artistic creativity. Jacob Sadrak was able to take advantage of futurism to the fullest while shooting Lizi in what looks like a metal/leather outfit with dark futuristic makeup. If you are a fan of futurism or simply strong creative self expression, definitely check out Jacob Sadrak and this photo set.

Photo source: etoday.ru

CPH Kids Ready to Continue the Fashion Success

2010-08-06T04:15:44Z

When The Danish Fashion Week opens in August, the new Danish Kids’ Fashion Fair is ready to present 5,000 square meters of children’s fashion. CPH kids has the ambition to bring new inspiration to children’s fashion. And since last year, new partners and even more exhibitors are ready to join the fair.

When Copenhagen Fashion Week opens, the new Danish Kids’ Fashion Fair is ready for its second round with even more square meters, more strong brands, new innovative partners and a very inspiring program. CPH Kids’ first fair took place in February this year with great success and favorable support from the Danish children’s fashion branch. Now even more brands have chosen to join the fair. Mads Norgaard kids og LITTLE REMIX are amongst the new exhibitors.

“From the beginning, our ambition has been to create a new space for creative interchange between all participants in the Kids’ Fashion Industry. We succeeded in February and now our expectations are even higher. We have a 5,000 square meter area and all stalls were booked a long time ago”- says Lone Holm, director of CPH Kids.

New Horizons

In August, CPH kids launches a number of new partnerships. International children’s fashion magazines, photographers from all over the world and a number of inspiring guest speakers will be among the new elements at the fair. This time CPH kids is going to focus even more on their charity event. Last year, the exhibitors sold children’s clothing to raise money for Haitian earthquake victims. For this fair, CPH kids cooperates with Bornehjalpsdagen, who fights for children’s rights in Denmark.
View CPH kids’ homepage at cphkids.dk